Stone & Watson LIVE is one of the UK's leading agencies for TikTok Shop growth — LIVE shopping, affiliate communities, content and paid media, run by one team.
Trusted by 50+ brands across beauty, wellness and lifestyle
From your first creator sample to your first record LIVE — one team owns the whole journey, mapped to a number.
Work with us →Full-funnel and fully in-house — no agencies-within-agencies, no guesswork.
We grow TikTok Shop sales by building creator communities — tiered talent strategy, sample logistics and always-on management that compounds.
Learn more →We plan, produce and host daily trading lives and headline showcase events — set design, scripting, merchandising and moderation included.
Learn more →A daily short-form engine feeding organic growth and Shop Ads — hook-tested content and GMV Max campaigns managed against real margin.
Learn more →Stone & Watson was chosen to plan, produce and execute a beauty brand's biggest ever trading day. The target was £1m+. We delivered £2.4m. (Demo copy.)
Read case study →Launched on TikTok Shop and scaled to a £900k month in 22 weeks through daily lives and a 1,400-creator community. (Demo copy.)
Read article →How we planned, produced and traded a fourteen-hour live event that delivered £2.4m GMV and a 186k peak audience. (Demo copy.)
Read article →Rebuilt shop ads around contribution margin and lifted blended ROAS from 1.9x to 4.6x in 90 days. (Demo copy.)
Read article →"They don't just run our TikTok Shop — they run our biggest revenue channel, and it shows in every trading day."Founder, DTC beauty brand — placeholder testimonial
Tell us where your shop is today and we will map your next 90 days — creators, lives, content and paid, tied to a number.